Minnesota Diversified Industries Launches Revitalized Brand and Website

September 14 , 2006

ST. PAUL, Minn., September 14, 2006 — Minnesota Diversified Industries, Inc. (MDI) announced today the launch of a new company brand including a bold new website and positioning as a preferred business partner. MDI launched a revitalized brand that reaffirms the statement of purpose while firmly positioning the organization for future growth.

"We're very excited about the new brand and the opportunities it will provide MDI to dramatically increase and enhance the understanding of the value of our company," said Stacey Wentz, Vice President of Marketing. "Our commitment to people development remains steadfast. This new brand – MDI and You, the Power of 2 – places initiatives to partner with our customers and our employees at the forefront of our organization."

The new brand is intended to revitalize and refocus MDI’s commitment to its customers’ success through integrated solutions including plastics, fulfillment services, packaging and assembly, and people development. While some people are familiar with MDI’s legacy of supporting people with disabilities and disadvantages to realize their full potential, not everyone is aware of MDI’s product and service offerings or commitment to community stewardship. When business leaders face challenges and need innovative solutions, MDI is the partner they rely on to achieve exponential results.

Earning customer loyalty and building their customers’ success is the foundation of MDI’s customer philosophy. Over the next year revitalized customer advocacy processes will be instituted company-wide across all functional groups within the organization. Recognition will be provided to customers through a Partner of the Year Award, and employees will be awarded for living the MDI values via an internal Reward and Recognition Program.

And MDI recognizes the value of contributing more than jobs and a presence in the communities in which it operates. Going forward community support will be integrated into the business through an ambitious four-part program including: diversity, community service, strategic partnerships with like-minded organizations, and financial support to improve the quality of life in St. Paul, Grand Rapids and Hibbing, Minnesota.

"We believe that MDI serves a critical role in the state of Minnesota and the nation, and that our solutions are needed now more than ever," remarked MDI President and CEO, Mark de Naray. "With the help of the new brand, we're optimistic that our philosophy and capabilities will be recognized and realized in a much more significant way."

For more information, contact (651) 999-8409.

Founded in 1964, MDI provides market-leading plastic manufacturing, fulfillment and packaging and assembly services. The company targets mid-large customers operating in private and government sectors. ISO 9001:2000 accredited, MDI is dedicated to organizational excellence that translates into lower costs, increased value and greater profitability for customers. MDI has operations in St. Paul, Grand Rapids and Hibbing, Minnesota. For more information about MDI, visit www.mdi.org.